The FIT Facility Privacy Policy

The FIT Facility ("FIT," “we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, participate in our programs, use our services, complete forms, or interact with us digitally or in person.

By using our services, you agree to the terms outlined in this Privacy Policy.

1. Information We Collect

A. Personal Information

We collect information you voluntarily provide, including:

  • Name

  • Email address

  • Phone number

  • Home address

  • Birthdate

  • Emergency contact information

  • Health or injury history voluntarily disclosed during intake

  • Payment information (processed securely through third-party vendors)

B. Membership & Training Information

  • Program selection

  • Attendance records

  • Performance and testing data (strength numbers, sprint times, jump testing, etc.)

  • Coach notes

  • Scheduling and session history

  • Nutrition or goal information you choose to share

C. Website & Digital Information

  • IP address

  • Browser type

  • Device information

  • Cookies and tracking data

  • Pages visited and actions taken

  • Form submissions

  • Ad tracking and referral sources

D. Media

  • Photos or videos taken during training sessions

  • Testimonials or reviews voluntarily provided

  • Social media content you tag us in

We only use photos or videos for marketing with your consent (see section 4).

2. How We Use Your Information

We use your information to:

  • Provide coaching, training, and membership services

  • Process payments

  • Communicate scheduling and program updates

  • Deliver performance and progress information

  • Respond to questions or support needs

  • Send marketing communications (you can opt out)

  • Improve our training systems, website, and member experience

  • Maintain safety and facility operations

  • Customize training based on your goals and needs

3. How We Share Your Information

We do not sell your personal information.

We may share information with trusted service providers such as:

  • Payment processors (Stripe, Square, etc.)

  • Gym management systems (Gymdesk)

  • Training platforms (TrainHeroic)

  • Email service providers

  • Scheduling or messaging systems

  • Digital advertising partners (Google, Meta)

  • Staff or contractors who need information to perform their duties

These partners are required to keep your information confidential.

We may also disclose information when required to comply with laws or protect the rights and safety of the facility, our staff, and our members.

4. Photos, Videos & Media

The FIT Facility often documents training for:

  • Social media

  • Website content

  • Internal education

  • Member highlights

  • Marketing materials

If you prefer not to appear in photos or videos, notify us in writing and we will honor your request.

5. Cookies & Tracking

Our website may use:

  • Cookies

  • Pixels (Meta, Google)

  • Analytics software

  • Session tracking

These tools help us understand how visitors interact with our site and improve user experience.

You can disable cookies in your browser settings, but some features may not function as intended.

6. Data Security

We use reasonable administrative and technical measures to protect your information.
Payment card information is processed exclusively by secure third-party processors.

Although we take precautions, no system is completely secure, and we cannot guarantee the security of data transmitted online.

7. Children’s Privacy

For youth programs, we collect information only with parental or guardian consent, including:

  • Name

  • Age or birthdate

  • Emergency contact info

  • Health/injury information voluntarily provided

  • Program participation details

We do not knowingly collect data from children under 13 without parental involvement.

8. Your Rights & Choices

You may:

  • Request access to your personal information

  • Request corrections

  • Request deletion where legally applicable

  • Opt out of marketing emails or texts

  • Withdraw consent for media use

To exercise these rights, contact us using the information below.

9. Data Retention

We retain personal information as long as needed to:

  • Provide services

  • Maintain business records

  • Meet legal or tax obligations

  • Improve our operations

You may request deletion at any time.

10. Third-Party Links

Our website or communications may contain links to external sites.
We are not responsible for the privacy practices or content of those sites.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically.
Changes will be posted here with an updated effective date.

Continued use of our services constitutes acceptance of the updated terms.

12. Contact Us

For questions related to privacy or data use:

The FIT Facility
315 East Alabama Street, Florence, Alabama
Email: thefitfacility@gmail.com
Website: https://thefitfacility.com