About The FIT Facility

Sports Performance & Total Fitness in Florence, Alabama

The FIT Facility exists for one reason.

To help client improve their sports performance or fitness through functional, intelligent training.

If you are tired of random workouts, cookie-cutter “classes,” or weight rooms where no one is really teaching you anything, you are in the right place.

Our Mission

The FIT Facility is a sports performance and fitness training facility in Florence, Alabama that serves:

  • Adults who want to look, feel, and move like athletes again

  • Middle school and high school athletes who want real speed, strength, and power

  • Youth (9–12) who need a foundation of movement, coordination, and confidence

Our mission is simple:

To improve your sports performance or fitness through functional, intelligent training.

IF YOU’RE READY TO GET STARTED, CLICK HERE.

Who We Serve

Adults: Total Fitness For Everyday MVPs

Our Total Fitness training is for adults who:

  • Want to look and feel athletic

  • Are tired of going to the gym without a plan

  • Want coaching, not cheerleaders with microphones

  • Have careers, families, and real responsibilities

  • Value training that builds them up instead of beating them down

You will not find:

  • Random “workout of the day” whiteboard pain sessions

  • Burpees

  • Trendy gimmicks

You will find:

  • Planned strength and conditioning

  • Coaching on technique

  • Progression over time

  • A group of people who take their health seriously

TO LEARN MORE ABOUT OUR TOTAL FITNESS PROGRAM, CLICK HERE!

Athletes: Sports Performance Training

Our Sports Performance training is built for serious athletes in the Shoals who want to:

  • Run faster

  • Change direction more efficiently

  • Jump higher

  • Get stronger in all planes of motion

  • Be more resilient over a long season

We work with:

  • Football, baseball, softball, basketball, volleyball, soccer, and more

  • Middle school athletes learning the basics

  • High school athletes chasing starting spots and scholarships

Training includes:

  • Speed mechanics

  • Acceleration, deceleration and change of direction

  • Multi-planar strength and power

  • Plyometrics and jumps

  • Smart conditioning that supports performance instead of ruining it

TO LEARN MORE ABOUT OUR SPORTS PERFORMANCE PROGRAM, CLICK HERE!

Youth: Long-Term Athletic Development (FIT-LTAD)

Our Youth Performance training (roughly ages 9–12) focuses on:

  • Movement quality

  • Coordination

  • Balance

  • Body control

  • Fun, competitive drills that build confidence

  • Introduction to weightlifting, plyometrics, jump training and more

We are not trying to max out 10-year-olds.

We are building athletes who will be stronger, safer, and more coachable later.

TO LEARN MORE ABOUT YOUR YOUTH SPORTS PERFORMANCE PROGRAM, CLICK HERE!

Meet Coach Jamie Dixon

The FIT Facility is owned and led by Jamie Dixon, a coach with a background you will not find anywhere else in the Shoals.

Former All-American Athlete

Jamie played offensive center at the University of North Alabama, where he earned:

  • All-American honors

  • All-Decade Team recognition

  • Permanent Team Captain status

  • The Phil Logan Leadership Award

  • Multiple All-Gulf South Conference and All-Region honors

  • A spot in the Don Hansen All-Star Game

He has lived inside the game. He knows what sport demands from the body and mind.

Division I Coaching Experience

After UNA, Jamie coached at the University of Louisiana–Lafayette as:

  • An Offensive Graduate Assistant

  • A Strength and Conditioning Graduate Assistant

During that time, the program won two New Orleans Bowls, and Jamie worked under respected strength coach Rusty Whitt.

That experience shaped how he programs:

  • Speed

  • Strength

  • Power

  • Conditioning

  • In-season vs off-season work

  • Return-to-play strategies

Graduate Education and Certifications

Jamie holds a Master’s degree in Kinesiology and advanced certifications including:

  • NSCA CSCS (Certified Strength & Conditioning Specialist)

  • NSPA Master of Sports Performance Coach

  • NSPA specialist certifications in Speed & Agility, Sports Nutrition, Program Design, Weightlifting

  • DVRT Levels 1 and 2

  • Progressive Kettlebell Certification (PKC)

He also spends thousands of dollars each year on mentorship, education, and masterminds to keep raising the standard at FIT.

TO LEARN MORE ABOUT COACH JAMIE DIXON, CLICK HERE!

What Makes The FIT Facility Different

A lot of places will sell you a workout. We are not interested in that.

Coaching First

Every session is coached. You are not just thrown into a crowd and left to fend for yourself.

We teach you:

  • How to squat, lunge, step, hinge, push, pull, and carry correctly

  • How to sprint, decelerate, and change direction efficiently

  • How to breathe, brace, and move under load

Multiplanar Strength And Power

Life and sport are not straight lines.

Our programs emphasize:

  • Rotational strength

  • Lateral strength

  • Anti-rotation and anti-lateral flexion work

  • Power in different planes of motion

This is one of the reasons athletes and adults move and feel better after training with us.

Structured Systems, Not Random Workouts

We use the FIT System to plan:

  • Strength blocks

  • Power and speed emphasis

  • Conditioning phases

  • Youth developmental progressions

You are always training inside a system, not a guessing game.

What You Can Expect When You Train Here

For Adults

  • Three or more structured training sessions per week

  • A mix of strength, power, conditioning, and mobility

  • Coaching on every lift and drill

  • Progress tracking so you know you are getting better

  • A group of adults who train hard but support each other

For Athletes

  • Speed and agility work that teaches real mechanics

  • Strength work that carries over to the field or court

  • Plyometrics and power training appropriate to age and ability

  • Intentional in-season and off-season approaches

  • A competitive environment without nonsense

Why People Choose The FIT Facility

  • You want real coaching, not just access to equipment

  • You want results that carry over to the real world and to sport

  • You want to avoid the injuries and burnout that come from poorly designed training

  • You want your coach to have actual experience and education behind the program

  • You want a place where work ethic matters and people are serious about progress

If that sounds like you, this is your place.

Frequently Asked Questions

Still have questions? Take a look at the FAQ or reach out anytime. If you’re feeling ready, go ahead and apply.

get started

  • Yes. If you are willing to be coached, you belong here. We teach fundamentals, scale intelligently, and build confidence through progress, not punishment.

  • Most places sell access or entertainment. We coach. Every session is structured, coached, and built around the FIT System so you know exactly why you are doing what you are doing.

  • No. Adults train in Total Fitness. Athletes train in Sports Performance. Different goals, different programming, different outcomes.

  • Most people fail because they are guessing and they feel judged. Here you get a plan, coaching, and a room full of people who are working, not performing. Consistency becomes normal.

  • It means training that carries over. Strength, power, conditioning, and movement quality that improves how you move in real life and how you perform in sport. No random workouts. No gimmicks.

  • Because life and sport are not straight lines. We build strength and resilience across rotation, lateral movement, deceleration, and real change of direction.

  • Coaching. Clear expectations. A plan that fits your current level. You will learn how to move well first, then we build intensity over time