ABOUT COACH JAMIE DIXON
Owner & Head Coach | The FIT Facility
Sports Performance Specialist | Total Fitness Coach | Former All-American Athlete
Who Is Jamie Dixon?
Jamie Dixon is the owner, head coach, and driving force behind The FIT Facility, the Shoals’ premier facility for sports performance and fitness. With a rare blend of Division I coaching experience, graduate-level education, and firsthand athletic success, Jamie delivers training that is scientifically sound, movement-driven, and unmatched in the region.
He built FIT to give athletes and adults something most gyms never will — elite-level coaching in a coaching-first environment.
ATHLETIC BACKGROUND: BUILT THROUGH REAL EXPERIENCE
All-American and All-Decade Athlete at UNA
Jamie played offensive center at the University of North Alabama, earning:
Playing center requires precision, intelligence, leadership, and technical mastery. These traits directly translate into Jamie’s coaching style today — detail-oriented, standards-driven, and relentlessly committed to doing things the right way.
DIVISION I COACHING EXPERIENCE
Coaching at the University of Louisiana–Lafayette
After UNA, Jamie stepped into the Division I coaching world at Louisiana-Lafayette, serving as:
Offensive Graduate Assistant (Year 1)
Strength & Conditioning Graduate Assistant (Year 2)
During his tenure, the program won two New Orleans Bowls, and Jamie worked under respected strength coach Rusty Whitt (now at Tulane). This experience gave Jamie deep insight into:
Athlete development
Performance periodization
Practice load management
Speed and power programming
Injury reduction and return-to-play preparation
Private-sector coaches rarely have this background — Jamie does.
EDUCATION: MASTER’S DEGREE IN KINESIOLOGY
Scientific Training Backed by Graduate-Level Knowledge
Jamie holds a Master’s degree in Kinesiology, providing advanced expertise in:
Biomechanics
Exercise physiology
Motor learning
Athletic performance
Strength science
Long-term athletic development (LTAD)
This academic foundation separates FIT from facilities that rely on random workouts or trendy programming. Every training block at FIT is grounded in science and real-world application.
CERTIFICATIONS & PROFESSIONAL CREDENTIALS
Credentials That Reflect a Decade of Mastery
Jamie holds some of the most respected certifications in the field:
NSPA Master of Sports Performance Coach
NSPA Speed & Agility Specialist
NSPA Program Design Specialist
NSPA Sports Nutrition Specialist
NSPA Weightlifting Performance Specialist
DVRT Level 1 & Level 2
Progressive Kettlebell Certification (PKC)
These credentials aren’t just letters — they reflect thousands of hours of education, mentorship, and professional development.
THE FIT SYSTEM: INTELLIGENT TRAINING DONE RIGHT
Training Based on Movement, Not Gimmicks
Jamie’s training system prioritizes:
Multiplanar strength & power
Speed mechanics & change-of-direction
Intelligent conditioning
Biomechanical efficiency
Age-appropriate progression (FIT-LTAD)
Long-term development for adults and athletes
FIT is a coaching-first environment — not a warehouse full of random exercises. Every session is evaluated, coached, corrected, and progressed with purpose.
A COACH WHO INVESTS MORE THAN ANYONE ELSE IN THE AREA
Professional Development That Never Stops
Jamie invests tens of thousands of dollars annually into:
Mentorships
Masterminds
Travel education
System development
Business leadership
Coaching intensives
While many gyms focus on equipment, Jamie focuses on education — because knowledge builds better athletes and safer, more effective training systems.
No coach in the Shoals has invested more in developing both their craft and their clients’ experience.
A DECADE OF SERVING THE SHOALS
Established 2017 — Still Raising the Standard
For over 10 years, The FIT Facility has become a trusted training home for:
Middle school, high school, and collegiate athletes
Adults who want to look and feel athletic
Youth athletes building movement foundations
Everyday MVPs with careers, families, and real responsibilities
Jamie created FIT to be more than a gym — a place where coaching, education, and performance come first.
COACHING PHILOSOPHY
Jamie Dixon’s Coaching Philosophy
(Founder & Head Coach of FIT: Sports Performance & Fitness)
Jamie Dixon built FIT because the Shoals didn’t have an elite home for sports performance or intelligent fitness. Instead of waiting for someone else to raise the standard, he did it himself. His coaching philosophy is rooted in a simple truth: people deserve better than random workouts, Instagram science, and coaches who chase numbers instead of real athletic development.
Movement First. Strength Always. Multi-Planar Development Forever.
Jamie believes true performance begins in the sagittal plane. Every athlete and adult must first master fundamental strength and control before progressing into the frontal and transverse planes. Once that base is established, multi-planar strength and power become the priority.
He rejects the industry’s obsession with year-round bilateral maxes and the endless pursuit of bench press, squat, deadlift, and power clean numbers. In Jamie’s eyes, athletes don’t struggle because they’re weak in the weight room. They struggle because they lack stability, strength, and skill in the planes of motion where sport actually happens.
His training progression mirrors DVRT principles:
Master sagittal. Add load in the frontal. Add challenge in the transverse. Continue to own the sagittal.
A Real Definition of Athleticism
Jamie defines athleticism as multifactorial:
How well someone moves through time and space
How efficiently their body organizes movement
How quickly they learn new patterns
Strength matters — but only when it transfers to speed, efficiency, and adaptability on the field or in everyday life.
Simple Before Complex. Slow Before Fast. Control Before Chaos.
His teaching philosophy follows a developmental ladder. Crawl before walk. Decelerate before accelerate. Learn positions before producing power.
Jamie rejects the idea of teaching technical lifts like the power clean before an athlete has mastered hinging, pulling, bracing, and timing. Skill comes first. Power follows.
Conditioning With Purpose
Jamie trains athletes to develop RSA — repeatable sprint ability — instead of relying on slow, steady-state work that doesn’t translate to sport.
For adults, his conditioning blends power-based intervals, high-intensity bouts, and intelligent aerobic development to help them feel athletic again — not just tired.
Testing That Actually Matters
At FIT, testing exists to guide training — not to inflate egos.
Jamie’s testing battery includes:
Timing gates for flying 10s
VBT for upper-body power
Laser-based vertical jump testing for lower-body power
Pro agility 5–0–5 for change of direction
Strength tests for adults in fundamental lifts
Air bike MAS testing for conditioning
Goodhart’s Law shapes his entire approach. The moment a metric becomes the goal, it stops being useful. Jamie ensures testing reflects true performance — not vanity numbers.
The Coach as Sherpa
Jamie sees coaching as a long-term partnership.
FIT coaches aren’t drill sergeants or cheerleaders — they are guides, teachers, and sherpas who simplify complexity, protect athletes from misinformation, and lead them safely through the long climb of development.
Kaizen as Identity
Jamie’s long-term goal for every athlete and adult is simple:
A relentless commitment to becoming a better version of themselves.
Progress layered over time — brick by brick — until improvement becomes identity.
What FIT Will Never Be
Jamie refuses to participate in:
Influencer pseudoscience
Programs built by people who’ve never coached anyone
Random WODs designed for entertainment instead of development
Burpee culture
Ego-driven bilateral maxing
Poorly taught Olympic lifting
Workouts that confuse the CNS instead of enhancing performance
Excellence matters. Integrity matters. And nothing at FIT is done for show.
Long-Term Vision
Jamie’s vision is for FIT to become the undisputed home for sports performance and intelligent fitness in the Shoals. Through measurable impact, exceptional coaching, and unmatched expertise, FIT aims to shape the community’s standard for what training should be.
As FIT grows, Jamie aims to expand his influence — speaking, teaching, and elevating the industry far beyond Florence, Alabama.
A Personal Message from Jamie Dixon
I built FIT because the Shoals deserved better.
For years I watched athletes chase the wrong numbers and adults get fed a steady diet of random workouts and influencer nonsense. Coaches were teaching what they liked instead of what worked. Strength was treated like the whole story, even though real performance lives in the details — how you move, how you stabilize, how you decelerate, how you learn.
I wasn’t interested in joining that noise. I wanted to fix it.
Everything we do here follows one simple belief: movement comes first.
Strength is earned.
Power is layered.
Athleticism is built in every plane of motion, not just under a barbell.
This place isn’t for ego-lifting or highlight-reel coaching.
It’s for the people who want to do it right.
At FIT, we guide athletes and adults the same way a sherpa guides a climber — step by step, with skill, patience, and intent. We teach the fundamentals. We honor tradition. And we use modern tools only when they serve the mission, not the other way around.
Testing here isn’t for bragging rights.
It’s a compass — a way to point training in the right direction and keep the focus on what actually transfers to the field, the court, or everyday life.
The goal isn’t perfection.
It’s Kaizen — steady improvement layered over time until you become someone stronger, faster, more resilient, and more confident than you ever believed possible.
If you’re looking for gimmicks, shortcuts, or entertainment disguised as training, you won’t find it here.
But if you’re ready to work, ready to think, and ready to train with purpose — welcome to FIT.
This is where your development finally becomes intentional.